#BLOOMBERG TICTOC TV#

Breaking News: TicToc by Bloomberg will cover global breaking news when consumers need it and when an event warrants it.Users will have access to two types of news content: TicToc by Bloomberg recreates the visual presentation of news for a mobile, social world through the use of video, data, and graphics. 'Combining the journalistic integrity of Bloomberg with the speed and global availability of Twitter makes this a collaboration we are really excited about.' 'Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what’s happening in the world no matter where they are,' said Anthony Noto, Twitter COO. We're leveraging our journalism and data to reach and inform an intelligent audience on Twitter around the world,' said Bloomberg Editor-in-Chief John Micklethwait.

'It's early days, but what makes TicToc by Bloomberg unique is that consumers will be able to watch live news and the conversation around it at the same time, all while a dedicated team of Bloomberg editors verifies the facts. 'The launch of this new network further reinforces our strategy of driving innovation through exciting new products and services that touch a broad audience around the world.' With TicToc by Bloomberg, we're fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience,' said Bloomberg Media CEO Justin B. “We're seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. Coverage will focus on general interest news worldwide. The news experience is designed to be interactive, rich with Twitter content and consumable on any device. The first iteration of TicToc by Bloomberg will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter. To view TicToc by Bloomberg, follow or visit /tictoc. Given that CNN cancelled The Update, its made for Snapchat daily show in May 2017, this assertion can be true.Bloomberg Media and Twitter today launched TicToc by Bloomberg, the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers.TicToc by Bloomberg combines the global news gathering capabilities of Bloomberg's 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter, one of the world’s fastest and primary news distribution channels.

#BLOOMBERG TICTOC TV#

He added that while some media companies take TV content on to Twitter, this is the first initiative where content is being built around a platform. 'We are trying to create the breaking news network on that platform.' 'Twitter is the breaking news platform of the world,' said Ravindranathan. Ravindranathan looks as TicToc as the breaking news network of the future, which he says explains the surge of advertisers gravitating towards the built-for-Twitter 24-hour news network. 'We tested for a while and then it came from both sides that it makes sense for us to partner as this works from a monetisation perspective and a content perspective,' he said. TicToc represents one of many co-monetisation initiatives between Bloomberg and Twitter.Īccording to Parry Ravindranathan, president & MD for International, Bloomberg Media at Bloomberg LP, the run-up to the US elections and debates were also co-monetised. Unlike traditional relationships that advertisers have with large media organizations such as Bloomberg, the barrier to entry in becoming a customer is much lower, democratizing access to develop an association with premium content and premium readers. Over 2,000 journalists from Bloomberg supply journalism to the platform in real time, while direct relationships and media buy agencies bring advertisers onto the platform.Īccording to Maya Hari, the VP and managing director for Twitter in the APAC region, the revenue split between Bloomberg and Twitter was agreed on win-win terms.

With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Five months after launching in the US, Bloomberg's TicToc is ready for advertisers in the APAC region.

Bloomberg tictoc